Before Sonora, Izzy spent over a decade in emergency medicine. That career shaped how she leads, how she builds teams, and how she shows up for the people she works with.

That foundation is the heart behind everything at Sonora. It was built because she believes business owners deserve real support from people who genuinely care. Not just task coverage. Real partnership, real accountability, and a team that treats your business like it matters.

Outside of work, she is chasing sunshine, playing pickleball, traveling with her husband and business partner Seth, hosting conversations on leadership and the industry, and learning everything she can along the way. Dog mom. Podcast host. Lifelong student.