

For business owners and executives who are ready to step out of the day-to-day and into the role their business actually needs them.
Run a live time audit on your own week using the framework Seth and Izzy walk you through in real time.
Map your tasks to separate what belongs on your plate from what doesn't.
Identify your top delegation opportunities based on your actual workload.
Build a starting plan to get those hours back before you leave the session.

THE TIME AUDIT WORKSHOP
Use a real-time calculator to map out exactly where every hour of your week is going. The tasks, the interruptions, the things eating your day without you noticing. Once you see it clearly, you will know exactly what to hand off first.
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Before Sonora, Izzy spent over a decade in emergency medicine. That career shaped how she leads, how she builds teams, and how she shows up for the people she works with.
That foundation is the heart behind everything at Sonora. It was built because she believes business owners deserve real support from people who genuinely care. Not just task coverage. Real partnership, real accountability, and a team that treats your business like it matters.
Outside of work, she is chasing sunshine, playing pickleball, traveling with her husband and business partner Seth, hosting conversations on leadership and the industry, and learning everything she can along the way. Dog mom. Podcast host. Lifelong student.
Seth builds companies around problems he has seen up close. The kind where the industry has stopped caring about the fundamentals. Communication. Operational excellence. Dependable execution. Doing what you say you will do.
Sonora BPO came from watching operators scale the hard way. With over 11 years of experience across the U.S. and the Philippines, Seth cofounded Sonora with Izzy in 2023 with a clear conviction. Growth and integrity should live in the same room, and the right support behind a business changes everything.
The people behind Sonora are what make it work. Every team member is vetted, trained, and held to a standard this company was built around.
Outside the work, Seth is a veteran, pilot, former deep sea diver, and someone who believes business and life should be built with purpose, integrity, and just enough edge to stay interesting.

SOUNDS FAMILIAR ?
Leads falling through the cracks because follow-up is inconsistent
Tasks piling up with no one to hand them to
Not ready for another full-time hire, but still needing real support
Spending your best hours on admin instead of growth
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